29Jul/11

Are you already selling in one of the TOP US Marketplaces?

Do you want to sell MORE of your products online, make MORE sales and profit and have MORE consumers know exactly who you are? How to accomplish this? Well, the answer is simple... you hit the online Marketplaces.

Marketplaces have been around for many years and with eCommerce hitting an all time high, online marketplaces such as Amazon and Ebay are getting up to 81 million unique visitors each month (and that's just in the US!) All over the world businesses are using Amazon and Ebay to sell their products, increase their online sales, augment their online revenue, bring more targeted traffic to their e-Stores and ‘plug’ their brand.

Amazon and Ebay are two of the most popular marketplaces in the US and both give you the potential to increase your overall sales. There are however some differences that you should take into account:

  • Ebay is an auction marketplace while Amazon is not
  • On Amazon you can only sell products which fall into the categories provided, while on Ebay you can sell any product you chose
  • Ebay charges you fees that you will need to pay even if the product you have listed does not sell. Amazon only charges if your item is sold.
  • Amazon offers merchants a simplified business model that requires less customer "hand holding" and account management
  • Amazon offers fulfillment services to merchants. Ebay doesn't.

These two marketplaces are reaching unique visitors of an astronomical amount; Amazon reaching 120 unique visitors per month, eBay reaching 110 Million per month, and both have an equal amount of men and women users. However, the type of shoppers they attract may vary.

Overstock.com and Buy.com are also well-known marketplaces in the US, although they don't attract as many unique visitors per month as Amazon and eBay they still attract a very high amount of traffic and offer similar services. Buy.com however, is currently only accepting US businesses but not all businesses are accepted. As a seller you have to prove that you are a quality merchant before they will add you to their list.

Increase your sales and become more visual online by selling your products on one of the top 4 US Marketplaces; Amazon, Ebay, Overstock and Buy.com... or why not sell on them all?