Multichannel for Christmas
As everyone reading this blog post is aware, the holiday season (Halloween, Thanksgiving and Christmas) is not far away. Especially if you have an e-store. It is a well known fact that Black Friday (the Friday after Thanksgiving in the USA; 25th November) is traditionally known as the beginning of the Christmas shopping season.
- 77% of respondents in a Kantar Media Survey (September 2011) stated that free shipping was something they looked for when buying online during the holiday season.
- 85% of consumers are buying online so brands and retailers must have a true cross channel presence in order to increase sales (Retail TouchPoints, Summer 2011).
- Christmas 2010 was one of the most successful ever for online retail. In December there were 2.1 billion UK visits to online retail websites, accounting for 11% of all online traffic. (Experian Hitwise, Jan 2011)
- Online retail spending for the entire November to December 2010 holiday season in the US reached $32.6 bn, a 12% increase on 2009. (comScore, January 2011).
The above statistics gives you an overall view of how well online retail is doing around the world during the holiday period. Online sales have grown each year since 2000 on average by 20% (Internet Retailer).
As mentioned in previous blog posts, most consumers are now shopping online and on comparison shopping engines in order to find the best deals and the best prices. As a merchant placing your products on multi-channels assists in increasing your sales, getting your brand recognized and promoting all your products. Multichannel eCommerce is a huge plus to all e-stores as it means you aren’t placing too much focus or emphasis on one particular channel.
If your like me and leave your Christmas Shopping until the last minute, shopping online is the way forward. It means you can access online stores from anywhere, and you can even purchase all your last minute Christmas presents via your mobile phone whilst you are on the go. Spreading your products across the vast network of channels available on the World Wide Web increases your chances of brand exposure and consumers clicking (or pressing if your on a phone) the “Buy Now” button.
Interested in our Multichannel Platform? Click hear to read more: http://www.sosign.com/products.en.html or contact us directly: http://www.sosign.com/contact.en.html.
Trudeau hits the USA and goes multi-channel
As most of you will know from reading our previous blog posts, Sosign is a Montreal-based company which started in 2007 as a web and eCommerce Consultation firm. Using new innovative ideas and solutions, Sosign has assisted their clients in driving more shoppers to their online stores, increasing conversion rates and helping to maximize their clients online sales.
Over the past few months Sosign has assisted Trudeau Corporation in launching their brand and products within the USA.
For those who aren’t familiar with the Trudeau brand, they are are a leading North American company of innovative, quality kitchenware products. They are experienced in creating unique experiences for those who prepare food at home or whilst on the go. Trudeau was established in 1889 in Montreal, Canada and embodies four generations of family traditions and values.
Over the years Trudeau have perfected their reputation as the number one leading North American supplier of quality products. Their products are available from retailers in over 40 countries and are now available direct to the consumer from their newly launched US website; ShopTrudeau.com.
The new ShopTrudeau website makes it incredibly simple for consumers to browse through their numerous top selling products. With easy website navigation, expertly written product descriptions and product videos... as a consumer you can now pick out your favorite Trudeau products and have them delivered directly to your home within 3 to 5 business days. Trudeau also offer free shipping for those who spend over $75 (which I’m sure most of you are aware is easy to do!) and if you are are having problems finding the products you seek you can contact their excellent customer service team to assist you with all your questions and queries.
Not only are Trudeau selling directly to the consumer via their website, but their products can also be found on numerous US marketplaces and shopping engines. Sosign’s new Multichannel Platform means that Trudeau can now sell, promote, track, manage and optimize their online sales through channels such as Amazon, PriceGrabber, Nextag and Yahoo.
ShopTrudeau currently only ship within the USA but are hoping to expand within the near future. Visit their website and get an idea of the amazing products they offer for when ShopTrudeau.com becomes available in your area of the world.
If you live within the US have a look at purchasing some kitchen products that will make your life hundred times easier; A battery operated pepper mill or a travel mug to stop those inconvenient spillages whilst trying to drink your coffee on the move and many more...
For idea’s on improving your dining experience or just to look out of curiosity visit http://www.shoptrudeau.com/ or Amazon, Nextag, PriceGrabber or Yahoo Shopping.
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