Multichannel for Christmas

As everyone reading this blog post is aware, the holiday season (Halloween, Thanksgiving and Christmas) is not far away. Especially if you have an e-store. It is a well known fact that Black Friday (the Friday after Thanksgiving in the USA; 25th November) is traditionally known as the beginning of the Christmas shopping season.

• 77% of respondents in a Kantar Media Survey (September 2011) stated that free shipping was something they looked for when buying online during the holiday season.
• 85% of consumers are buying online so brands and retailers must have a true cross channel presence in order to increase sales (Retail TouchPoints, Summer 2011).
• Christmas 2010 was one of the most successful ever for online retail. In December there were 2.1 billion UK visits to online retail websites, accounting for 11% of all online traffic. (Experian Hitwise, Jan 2011)
• Online retail spending for the entire November to December 2010 holiday season in the US reached $32.6 bn, a 12% increase on 2009. (comScore, January 2011).

The above statistics gives you an overall view of how well online retail is doing around the world during the holiday period. Online sales have grown each year since 2000 on average by 20% (Internet Retailer).

As mentioned in previous blog posts, most consumers are now shopping online and on comparison shopping engines in order to find the best deals and the best prices. As a merchant placing your products on multi-channels assists in increasing your sales, getting your brand recognized and promoting all your products. Multichannel eCommerce is a huge plus to all e-stores as it means you aren’t placing too much focus or emphasis on one particular channel.

If your like me and leave your Christmas Shopping until the last minute, shopping online is the way forward. It means you can access online stores from anywhere, and you can even purchase all your last minute Christmas presents via your mobile phone whilst you are on the go. Spreading your products across the vast network of channels available on the World Wide Web increases your chances of brand exposure and consumers clicking (or pressing if your on a phone) the “Buy Now” button.

Interested in our Multichannel Platform? Click hear to read more: http://www.sosign.com/products.en.html or contact us directly: http://www.sosign.com/contact.en.html.