5 Top Reasons to A/B Test

There are many good reasons why the world's most successful etailers such as Amazon and Sears use A/B testing. A/B testing is a critical tool to evaluate their sites and to optimize their eCommerce strategy. I would like to share with you some reasons that have been pointed out by eCommerce and Marketing experts. I have selected the five top reasons (in no particular order) why A/B testing can be a relevant tool to boost your conversions and increase your overall eCommerce results.

1. Online Sales: A/B testing allows you to increase your online revenues. What is best for your business? More sales, a higher conversion rate but lower value purchase orders, or fewer sales but larger purchases size? A/B testing helps you find the right formula;
2. Pricing Strategy: Are you over-pricing or under-pricing your products? Establish the best pricing strategy through A/B testing;
3. Marketing Trends: A/B testing helps you to select and start using the latest marketing trends that best matches your target market and your company's strategy. Right now social media is a big marketing trend, however, is it relevant to your business?
4. Landing Page Optimization: The landing page is vital in any conversion rate optimization strategy. An easy and fast way to keep improving it is by using A/B testing.
5. Ongoing Optimization: Testing is the best teacher. It will always be better to A/B test than to stay inactive.

It's a well known fact that today's consumers are extremely sophisticated. They are challenging your business offer all the time by comparing it with others. So, if your customers are constantly testing your products, services and the user experience when they visit your website, why shouldn't you be testing yourself in advance in order to deliver the best experience possible?