Top 10 Comparison Shopping Engines Rankings for Q4 2011
Four times a year CPC Strategy releases rankings of the top ten Comparison Shopping Engines (CSE's). This February 2012 they revealed their latest study: The top ten CSE's rankings for Q4 2011.
This is the year's biggest and most important quarter for many merchants, as it includes the Holiday Shopping season.
Here's a sneak peek of the report:
The Comparison Shopping Engines bringing more traffic this quarter are: Amazon Products Ads, Shopzilla and Nextag.
The top three converting CSE's this quarter are: Google Product Search, Pronto and Nextag. Amazon Product Ads has been rising on the 2011 rankings, especially for bringing traffic. Amazon Products Ads is the rising star for this quarter.
We will discuss Amazon Products Ads in more detail in future articles, so please stay posted.
Top 3 Shopping Engines In the US for Houseware
Shopping engines are a great way for consumers to compare merchandise prices without having to conduct extensive searches themselves in order to find exactly what they are looking for and where to buy the product they wish to acquire.
It’s simple, easy and saves time!
Based on traffic, revenue, conversion rate, cost divided by revenue and the average cost per click the top 3 US Shopping Engines for Houseware products are; Google, ShopZilla and TheFind.
So what do these shopping engines have to make them stand out from the rest?
Google Product Search is the number one shopping engine in the Home and Garden category. Google charges it’s merchants absolutely nothing to feed products onto their site. They have no CPC, no set-up fee, no cancellation fee, it’s absolutely free! And if you already hold a Google account with Gmail, Adwords, Analytics or any other Google based account then you don’t need to chose another username or password; It’s all linked under the one account. The Google product site is simple, user friendly and incredibly easy to navigate... making it perfect for consumers of all ages and backgrounds to find what they want.
Shopzilla (Number 2 in the US) let’s you open merchant accounts in other countries worldwide so that you can reach a vaster audience. Although Shopzilla charges you a deposit of $50 to open an account with them, they attract the largest amount of traffic relating to Houseware products. They do charge you a referral fee but make it as simple as possible for merchants to keep track of their campaign and replenish their CPC fund as the campaign continues.
Finally, TheFind, which is ranked third in the Home and Garden category. The only thing TheFind request off their merchants is that they sell products and have their own website! It’s Simple! Like Google Product Search, TheFind charge you nothing for submitting a product feed, nothing for registering with them and don’t charge you a CPC.
The more you look into joining shopping engine sites the easier it seems... they are simple to join, don’t have an astronomical pricing structure and give you the opportunity as a merchant to sell your houseware products on various channels, accessing a vaster, greater consumer base.



